When you think of Nike, Apple, Mercedes Benz, or McDonalds, what images immediately come to mind? I am guessing a swoosh, an apple with a bite out of it, a three pointed star in a circle and bright yellow arches. These are some of the most recognisable and iconic logos of all time. Every business needs a logo. It is the face of your company and the foundation for your brand identity.
Make a good impression with your brand
When you choose a logo a great deal of thought goes into it. Or should. You want your logo to be recognisable, grab people’s attention and make a strong first impression. Your clients expect you to have one, give them something to recognise you with.
Your logo represents your business’s personality and character. It can say something about your values and your mission. If you have been through the design process of a logo, you probably took your time and carefully considered the colours you chose and the font to be used. Your logo is going to be seen on your products, your business cards and letterhead and of course your website and needs to fit all these applications.
Your logo communicates ownership and it can show, and tell, potential customers who you are, what you sell and why. Your website is an expansion of this so it must be in alignment with your brand identity. Imagine you go onto McDonald’s website and it shows up in greens and blues? Would you take a second look? Think maybe you had landed on the wrong page? Yes you would.
A logo is the face of your company and the foundation for your brand identity. You need one before building or designing a website.
Have clear guidelines
Most large corporates have very clear guidelines that govern the fonts they use and how they are used, the colours, the look and feel of all their marketing and branding. For a small business run by an entrepreneur, this is probably not going to happen, but at the very least having a well thought out logo can inform and standardise the fonts, and colours used in the companies branding. The colours of your logo will inform the colours on your website, as will the font and style.
At Tech Warrior we do not start on the development of a website without a logo. If the newly formed business does not have one we can design one for them, but they can go to anyone for this. The important thing is that we have one and that it does not get changed halfway through the web design process. That has happened and it causes all kinds of delays and extra costs.
Time well spent
What insisting on a logo has done has made some clients re-evaluate their logos, colour schemes and font selections and go away to have a rethink and a redesign before getting the website developed. It is time well spent.