Now you have published a book, you really should get a website for yourself," I urged a friend. “People need to find you. They need to know what you have done and what you can do."
"Oh, I don’t know," she responded pulling a face, "I then have to get all the content together. I don’t think I have the time and inclination."
This coming from someone who had recently completed her PhD, written a book and was a coach, lecturer and facilitator of several leadership development programmes. She wrote all the time. She had the content. She probably had too much content.
And another occasion, another colleague, "Made a decision about your website yet?"
"Oh, I don’t know. I’m so not tech savvy," she responded, hunching her shoulders, and squinting her eyes, "The thought of having to get the content together…."
She too writes content all the time. Content for training programmes and the various services she offers. Content to get accreditation and tender for business. She has the content. She probably has too much.
Easy to follow guidance
What both of these potential clients need is some easy to follow guidance on what is required for their websites. They have all the content they need. It’s just stuck in their heads or in many other documents prepared for many other reasons. They just need a way of simplifying it and presenting what their clients will be looking for so that they can find them quickly and easily. Isn’t that the purpose of a website, after all?
In our experience less is more. People don’t read much these days. They want short, bites sized content that gives them answers to their questions they have. Questions about the service or products they are searching for. Their questions will be about what is on offer, what problems it solves, how to get it, how it works, how long it will take, what other people think of the product or service and how much it costs. First and foremost clients will want to know how much it costs.
Purchasing domain names carefully is a very important aspect of owning a website. Having a website is an important part of running a business. Make sure you are the rightful registered owner of your domain name.
Provide prices and educate
Rule number 1. If you don’t put your prices on your website, your potential clients will probably go elsewhere.
Rule number 2. Your job is to educate. You may know your business, services and products inside out, but do not assume the same of your clients. Do not assume they know where you are, if you are a handyman, for example, your clients will want to know what areas you work in. If I search for “handyman services near me” and you are near me, you may want your website to pop up. Yes?
Painting by numbers
At Tech Warrior, we provide our clients with an online scope and content document that they work through. This document helps them think through all the elements of a website and its content they may not have considered. Like including your address so Google can ensure you pop up when searched for “near me”.
It asks the questions that our clients’ clients may be wanting answers to. It gets our client to look at his or her website from the point of view of his or her client. It’s a bit like painting by numbers for website content.
A lot of people have gone further than they thought they could because someone else thought they could.