Another key difference between a website and a blog is community engagement. The author of a blog will often open the opportunity for discussion on what has been published. This discussion takes the form of a comment system situated below the main article or post.

In recent times, however, this has been abused by both people and automated scripts or bots. In the former, people can take the conversation off-topic which means irrelevant things are discussed, outside the focus of the original blog post. Additionally commenters can sometimes be vitriolic to other comment posters, focussing on the person and not what was said in a disrespectful or spiteful manner. In the latter, the scripts or bots endeavour to post comments, also unrelated, containing spam links to other dubious websites. This is done in an effort to try and con Google and other search engines into giving them a higher rank on the search results pages. This kind of behavior has resulted in many blogs limiting comments or putting safeguards in place.

A well-rounded website will contain both web pages and posts. In other words it will be both a website and a blog. Web pages are useful for static information that doesn’t change all that much or often. Publishing a blog can keep customers and visitors up to date with the latest news and happenings. It can also build deeper engagement and trust through the comment system, provided this is managed properly.