How important is it to have a website for my business?

Judson Dawtrey — Wed, 28 Oct 2020 00:30:00 +0000

Mobile friendly website design

In today’s society, the digital world has become more prevalent than ever and almost everything we do involves some connection to it. You can find almost anything on the Internet. Ever since smartphones became a common accessory, almost everyone has access to a vast amount of information all in the palm of their hands. This has made it quicker and more accessible to find information, whether it be for educational purposes, entertainment or purchasing goods or services.

Due to the fact that so many people have access to smartphones, the importance of having a website is even more crucial than ever before. If people want to get a better understanding of your business and what you offer, they will most likely look for this information online, and more so than not, on their smartphones.

Purchasing domain names carefully is a very important aspect of owning a website. Having a website is an important part of running a business. Make sure you are the rightful registered owner of your domain name.

A website is a strategic marketing tool

One of the most important factors with regards to your business, is marketing it so that more people can be reached and a bigger audience gained. As a result the customer base grows, you gain more business, and generate more income. Having a website allows for many different marketing strategies including social media, forums, pay-per-click advertising and effective content writing, all of which can help your business grow.

A website increases credibility

A website also provides your business with extra credibility. This comes in the form of testimonials from clients and customers facts about your business that potential clients can read about on your website, as well as a place for people to view your business before making an investment. A website helps build trust with your clients which is hugely important when trying to grow a business, especially if your website is answering the important questions that your customers are most likely asking.

Anything that is measured and watched, improves.
—Bob Parsons

Having a website saves time

Many people in today’s society also don’t have the time to visit a physical shop to make a decision on buying something. This is another reason why websites are important, they provide clients with an easy way to make comparisons. This saves precious time. Time is one of the most valuable aspects in life, and when it is wasted, we aren’t very happy afterwards. I don’t know anyone who has ever said, “they wasted my time, I’m so glad they did that”.

A well designed and managed website, that is mobile friendly helps with credibility, builds trust and leads to more business.

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The post How important is it to have a website for my business? appeared first on Tech Warrior.

What’s the big deal about having a mobile friendly website?

Judson Dawtrey — Tue, 13 Oct 2020 14:39:26 +0000

A mobile friendly website is a website that can be correctly displayed on any mobile device such as an Android phone, iPhones or tablet, as well as any size LCD screen. This allows for a consistent and streamlined experience of that website.

Many might believe that once they have a modern looking website, they can view it on any platform without any issues, however this is not the case. Once a website is designed, it also needs to be made mobile friendly so that it can be viewed on any device.

People use their phones wherever they go

This is very important because of the fact that in todays’ society most people carry their phones or tablets with them wherever they go. This means most people will be viewing websites on the Internet through these devices.

As a result, most of your website visitors will be coming from mobile devices rather than via laptops and desktops. By not having a mobile-friendly website, you are essentially giving money away. Many mobile device owners who view websites will not go through the effort of trying to navigate a non-mobile-friendly website and will quickly move to one that is.

Mobile-friendly means Google is your friend

Not only does most of your website’s traffic come from people using mobile devices, but not having a mobile-friendly website can also negatively impact where you are listed (or ranked) in search engines, especially Google, as they give preference to mobile friendly websites.

Mobile shopping is also becoming a much-preferred way of purchasing for online shoppers due to the convenience that it provides. By not having a mobile friendly website you are once again shooting yourself in the foot. In South Africa the population is just under 60 million people, of these about 37 million are internet users, of which 35 million use a mobile device for the Internet.

So after reading this, if you still don’t have a mobile-friendly website, you are a very silly goose.

Nothing great was ever achieved without enthusiasm.
—Ralph Waldo Emerson